ICSC ANNOUNCES WINNERS IN ITS ANNUAL U.S. MAXI AWARDS
Galleria at Sunset Recognized with Industry’s Highest Marketing Honor
NEW YORK, April 1, 2011 – In keeping with its tradition of recognizing and honoring the premier marketing, community outreach, sales promotion, and visual merchandizing efforts within the U.S. retail real estate industry, the International Council of Shopping Centers (ICSC) is pleased to announce that Galleria at Sunset, Henderson, Nev., was awarded three of the industry’s highest marketing honor – one Gold and two Silver U.S. MAXI Awards last night. All of last night’s winners represented the highest caliber of marketing excellence and exemplify collaboration, execution and achievement within the retail real estate industry.
The 2011 ICSC U.S. MAXI Awards honor and recognize the premier marketing, community outreach, sales promotions and visual merchandizing programs undertaken solely with the U.S by U.S.-based retail real estate professionals and companies. These awards not only enhance and compliment the other industry regional award programs offered by ICSC but provide information and insight to the entire retail real estate industry on what it takes to achieve the highest level of recognition in marketing and specialty leasing within the U.S. [Editor’s note: To view pictures from this event, visit http://www.shootmyevents.com/index.php#mi=1&pt=0&pi=5&p=-1&a=0&at=0.
For additional information on this center or for a complete listing of all winners, visit www.icsc.org/maxiawards].
The Galleria at Sunset won its gold award in the Digital Media category, which recognizes and honors strategic programs and plans that include websites, social media campaigns, mobile marketing, video, podcasts, e-mail marketing, blogs, online advertising, pay per click, contests or games to achieve brand and marketing communication goals for a shopping center or company for its joint center effort, “Project: Style.” The Galleria at Sunset was one of 12 centers participating in the campaign which created an innovative on-line fashion competition, Project: Style, to highlight their fashion retailers and remind customers that shopping is fun. By harnessing the strength of social media engagement and resources, The Galleria at Sunset brought fashion-minded customers dreams to life through a virtual runway.
Professional recognition for this award was given to the marketing professionals: Jane Lisy, vice president of marketing, Paulette Caputo, director of marketing, and Stephanie Shriver-Engdahl, director of advertising, from Forest City; as well as Lisa McCracken, marketing director, Charleston Town Center; and Shema Krinsky, CMD, marketing director, The Mall at Robinson.
The center won its first silver award in the Sales Promotion and Events category, which recognizes and honors programs or events intended to directly impact retail sales and customer traffic, for its “Christmas Criers” promotion. To draw traffic to the center’s Santa photo concession, the Galleria at Sunset partnered with Sepia Photo on a promotion for the best photo of crying children sitting on Santa’s lap. The promotion ran throughout the holiday season and each week the photo entries were put on display near the Santa set with the top five vote-getters invited to compete for the chance of having their winning photo placed on 100,000 bottles of Jones Soda.
Professional recognition for this award was given to the following marketing professionals from Forest City Enterprises: Jane Lisy, vice president, commercial marketing; Paulette Caputo, director of marketing, Commercial Manangement; and Holly Egner, senior graphic designer, as well as Heather Valera, director of marketing at the Galleria at Sunset, as well as Jeff Angelo, president and CEO, Sepia Photo Promotions.
The Galleria at Sunset also won a silver award in the Inter-Disciplinary Campaigns category which recognizes and honors collaborative programs featuring contributions by two or more of the following areas: leasing, management, specialty leasing, design, development, operations and/or finance in conjunction with marketing, for its “Ends of the Earth: From Polar Bears to Penguins” program. When one of the Galleria at Sunset’s largest tenant spaces was abruptly vacated the center quickly turned to its community relationships and partnered with the Henderson Space and Science Center Board and several sponsors to fill the space with a traveling museum exhibit, Ends of the Earth: From Polar Bears to Penguins. Through an intergrative effort between operations, leasing and marketing the exhibit went from conception to opening in only two months. Over the four months the exhibit was open, it attracted more than 25,000 visitors to the center.
Professional recognition for this award was given to the following marketing professionals: Heather Valera, director of marketing, and Scott Muelrath, general manager, from Galleria at Sunset; as well as Jane Lisy, vice president, commercial marketing; Paulette Caputo, director of marketing, from Commercial Manangement, Forest City Enterprises.
The Galleria at Sunset is owned and managed by Forest City Enterprises.
ICSC announce the winners in the 2011 U.S. MAXI Awards during an awards ceremony last night during its annual Fusion Conference, March 29-31, 2011 in Hollywood, Calif. The 2011 ICSC U.S. MAXI Awards were open to U.S. shopping centers and shopping center companies, as well as, specialty retailers, specialty leasing managers, marketing directors and/or general managers. All award winning programs were implemented between November 1, 2009 and October 31, 2010.
In addition, the Galleria at Sunset is eligible to win ICSC´s Best-of-the-Best VIVA (Vision, Innovation, Value, Achievement) Award. The ICSC Best-of-the-Best VIVA Awards recognize the shopping center industry’s most cutting-edge properties, innovative solutions and creative responses to market trends, throughout the world. These awards will be presented during RECon, ICSC´s annual convention, on Monday, May 23, 2011 in Las Vegas, Nev.
Founded in 1957, ICSC is the premier global trade association of the shopping center industry. Its more than 55,000 members in over 90 countries include shopping center owners, developers, managers, marketing specialists, investors, retailers and brokers, as well as academics and public officials. As the global industry trade association, ICSC links with more than 25 national and regional shopping center councils throughout the world. For more information, visit www.icsc.org.